Lacoste Makes Life a Beautiful Sport

Our wonderful America holiday is about to end. I am now busy packing our luggage, folding clothes that saw us through 24 days of journey from Dubai to Los Angeles then Las Vegas to New York. Of course, we are not forgetting friends back home who helped us with planning and reservations and guided us on every crucial detail of the trip. As a token of appreciation, Hubby and I decided on giving each of them the famous Lacoste polo shirt.

After the ferry ride to see the Statue of Liberty, my little boy took a much needed nap giving us some adult time. This we used to hit the shops in Manhattan. When we reached Broadway, we spotted the unmissable green crocodile logo. To tick off shopping in New York on my bucket list, right there in the glistening Lacoste boutique, I decided to buy little gifts for our friends back in Dubai.

While browsing and deciding which colors to buy from their renowned polo shirts, the giant screen was playing their newest commercial called The Big Leap. I can’t helped but be mesmerized! Take a look:

He is about to risk it all to win the game of his life. It will take him confidence and courage to make the leap, beautifully.

From your first steps, to your first race.
From your first scream, to your first speech.
From your first heartbeat, to your first kiss.
From your first discovery, to your first adventure.
From your first flip, to your first big leap in life.
From your first victory on a clay court, to your bended knee before your true love.
“Life is a beautiful sport”

Promoting their new campaign, Life is a beautiful sport, Lacoste once again reminds us their core values. Life is all about optimism and courage. Whether on playing fields or in everyday life, Lacoste’s story is rooted in a quest for authenticity, performance and elegance. Each item of clothing is designed in order to allow men and women to feel emancipated in their mind and bodies, with clothes that enable confidence and ease by being adapted to an ever-changing life.

I left the store buying more than what I intended. Polo shirts, fragrance, and a new watch for Hubby.  We were on a lifetime trip and I am glad that despite and inspite of the challenges we faced in planning this dream holiday, we never gave up. We remained optimistic thus realizing our dream to continue traveling as a family.

For more information visit www.lacoste.com/lifeisabeautifulsport and follow Lacoste Facebook Page.

 

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