Porsche Design Launch Exclusive “40Y”

EGMA, the exclusive distributor for Porsche Design eyewear in the Middle East, has launch an exclusive design of Porsche Design spectacles in celebration of its 40th anniversary.

Porsche Design P’8478y is popular with Hollywood A-lists like Brad Pitt

Feras Dwagy, Marketing Manager of EGMA, said: “Porsche Design Spectacles are exclusive. The Pilot P’8480 fold-up spectacles with an innovative folding mechanism has achieved a considerable success. The spectacles can be folded up in no time at all making them practical and space-saving. A true classic and one of the world’s most successful sunglasses are the P’8478 “Exclusive Spectacles”, which were developed in 1978 and whose design has remained unchanged to this day. Porsche Design is now presenting a very special, exclusive model of the Cult sunglasses as well as two other limited special editions for its 40th anniversary.”

“The major focus was on the legendary Porsche Design P’8478 sunglasses with the innovative replaceable lens mechanism. The classical design is very popular especially among celebrities around the globe, like Jennifer Lopez, Kim Kardashian, Boris Becker, David Beckham and Brad Pitt. The model has been issued in an exclusive special edition on the occasion of the anniversary of the luxury brand.” Added Dwagy.

Porsche Design 40Y exquisite collector’s boxes

On the occasion of the 40th anniversary, Porsche Design is also presenting two exquisite collector’s boxes with exclusive items for devotees. The first “40Y of Innovation” box contains the P’8480 Y, P’8418 Y and P’8494 Y sunglasses in addition to the legendary P’8478 in special anniversary coloring. The number of boxes is limited to 1972 to match the founding year of the brand. Another anniversary edition is the “40Y of Iconic Products” box. It contains two very special Porsche Design success models, the world’s first sunglasses with replaceable lenses, the P’8478 in the special 40Y design, and the world’s first black wristwatch from the “Iconic Style” collection Iconic Style” in exclusive, matt silver-grey. The number of special edition boxes is limited to 911.

Porsche Design is a luxury brand with a special focus on technically inspired products. The Porsche Design brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design since then. The product range consists of classical men’s accessories, sport and fashion collections, electronic products, a men’s cologne line as well as a spectacles collection for women.

The products are designed in the Porsche Design Studio in Zell am See in Austria and sold worldwide in their own shops as well as high-quality department stores.

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